There is a shift happening in cafes and kitchen across the world. The green has started to fade and in its place, a soft, almost surreal purple is taking over. All thanks to Ube - the Filipino purple ...

Ube is everywhere right now, and for good reason. Discover 10 delicious ways to enjoy this vibrant purple yam, from creamy lattes to ice cream and more.

A global hunt for ube, whose signature violet hue has taken over social media, is upending a precarious supply chain in Asia.

Ube is a purple yam from the Philippines with a sweet, nutty, vanilla-like flavor that's become a star ingredient in desserts thanks to its vibrant color and creamy taste.

What Is an Ube and Why Is It So Popular? - Real Simple

Of the three, ube is most often featured in sweets and desserts. Where does ube come from? Ube is native to the Philippines, where it’s been grown for literally thousands of years.

What Is Ube? Ube (pronounced oo-beh) is a purple yam native to the Philippines and has long been at the heart of Filipino cooking and baking, both in the mother country and across its diaspora. In fact, it is considered a Philippine heirloom crop.

Ube Is Everywhere Right Now—Here's What You Need To Know About It

Here's everything you need to know about ube, how to buy it, and what to cook with it.

What Is Ube & How Do You Cook With It? Experts Explain - Delish