Add Yahoo as a preferred source to see more of our stories on Google. Starbucks’ new Sunsera blend has arrived. This new blonde roast coffee contains beans sourced from Brazil and Colombia. Launching ...

In 2026, coffee culture is being shaped by two contrasting forces: a surge in demand for lighter, blonde roasts and growing fatigue with overhyped viral drinks. Industry experts point to ...

Yahoo: The Blonde roast boom: Why light roast coffee is winning in 2026

Blonde roast coffee has been taking center stage in 2026 as coffee drinkers are now paying more attention to the “third-wave coffee” mindset. Today’s coffee consumers want to actually taste their ...

The Blonde roast boom: Why light roast coffee is winning in 2026

Blonde roast coffee has emerged as 2026’s standout trend, reflecting a broader consumer shift toward lighter, brighter flavor profiles in specialty coffee. Industry leaders connect the boom to ...

QSR magazine: Starbucks to Build Off the Success of Its Blonde Roast

Starbucks Coffee Company aims to grow share of the 40 percent of U.S. coffee drinkers who say they prefer a lighter roast by using an innovative cross-channel campaign to win them over to Starbucks ...

AOL: Starbucks Gains Leadership in Nearly $1 Billion Light Roast Coffee Segment

SEATTLE--(BUSINESS WIRE)-- Starbucks Coffee Company (NAS: SBUX) aims to grow share of the 40 percent of U.S. coffee drinkers1 who say they prefer a lighter roast by using an innovative cross-channel ...