Iced Ube Matcha Latte with Cream Top – a layered showstopper with bright matcha over ube-flavored syrup and milk for a treat that's earthy and sweet. The finishing touch: a plush ube "dream" top of ...

PEET'S COFFEE SHOWS ITS COLORFUL SIDE WITH NEW FLAVORS THIS SPRING WITH FLORAL LINEUP AND UBE LATTES ON THE MENU

The Times of India on MSN: Love ube coffee? The real truth behind the delectable cup of purple coffee

Love ube coffee? The real truth behind the delectable cup of purple coffee

Starbucks is celebrating spring with several sweet new sips. Chai, ube and coconut beverages are all part of the coffee chain’s latest seasonal lineup, which launches on Tuesday, March 3. The fresh ...

What Is Ube? Ube (pronounced oo-beh) is a purple yam native to the Philippines and has long been at the heart of Filipino cooking and baking, both in the mother country and across its diaspora. In fact, it is considered a Philippine heirloom crop.

What is Ube? Ube (pronounced oo-beh) is a Filipino purple yam also known as Dioscorea alata. Grown natively in the Philippines, this vibrant purple tuber can be used in many different dishes (primarily sweet) in the form of jam, drink flavourings, and/or filling for pastries.

From coffee shops in New York to bakeries in Sydney and beauty retailers in London, global demand for the Filipino purple yam known as ube is rocketing.