From coffee shops in New York to bakeries in Sydney and beauty retailers in London, global demand for the Filipino purple yam known as ube is rocketing.

Starbucks is celebrating spring with several sweet new sips. Chai, ube and coconut beverages are all part of the coffee chain’s latest seasonal lineup, which launches on Tuesday, March 3. The fresh ...

Ube is a purple yam from the Philippines with a sweet, nutty, vanilla-like flavor that's become a star ingredient in desserts thanks to its vibrant color and creamy taste.

What Is an Ube and Why Is It So Popular? - Real Simple

Of the three, ube is most often featured in sweets and desserts. Where does ube come from? Ube is native to the Philippines, where it’s been grown for literally thousands of years.

What Is Ube? Ube (pronounced oo-beh) is a purple yam native to the Philippines and has long been at the heart of Filipino cooking and baking, both in the mother country and across its diaspora. In fact, it is considered a Philippine heirloom crop.

Ube Is Everywhere Right Now—Here's What You Need To Know About It

Here's everything you need to know about ube, how to buy it, and what to cook with it.

What Is Ube & How Do You Cook With It? Experts Explain - Delish

Purple yams, or ube, are nutritious, versatile, and starchy root vegetables. They are loaded with antioxidants that may help reduce blood pressure and blood sugar levels.

7 Benefits of Purple Yam (Ube), and How It Differs from Taro