Will ube replace matcha in your daily coffee order? This drink trend is taking over our feeds

The Times of India on MSN: Love ube coffee? The real truth behind the delectable cup of purple coffee

Love ube coffee? The real truth behind the delectable cup of purple coffee

CNBC on MSN: Purple ube’s viral rise is turning a Filipino staple into a global trend — but supplies are tightening

Purple ube’s viral rise is turning a Filipino staple into a global trend — but supplies are tightening

The Guardian: Move over matcha: how ube cocktails and coffees are hitting the UK’s sweet spot

Brightly coloured yam, long enjoyed in east Asia, has been appearing in drinks, desserts – and, of course, TikTok feeds Bright purple coffees and cocktails made with a root vegetable called ube have ...

Move over matcha: how ube cocktails and coffees are hitting the UK’s sweet spot

From purple lattes to creamy desserts, ube is taking over café menus. Here’s everything to know about the sweet purple yam behind the trend.

Nation's Restaurant News: Starbucks Reserve leans into ube trend for summer menu

Starbucks announced its new summer menu lineup for Starbucks Reserve and Roastery stores in New York City, Chicago, and Seattle. The company is continuing the ube trend started earlier this spring, ...

Country and Town House on MSN: Ube is the hottest drinks trend of 2026