Today: Coffee Shop Owner Who Went Viral With Plea to Save Her Business Gives Update: New Location ‘Feels Like Home’

Coffee Shop Owner Who Went Viral With Plea to Save Her Business Gives Update: New Location ‘Feels Like Home’

Starbucks CEO Brian Niccol said a fictional café guided his vision of what his stores should look like. He said he described the coffee shop from "Friends" as being the ideal café experience. Niccol ...

Mediaite on MSN: Starbucks CEO defends $9 coffee: 'A really affordable premium experience'

Business Insider: Brian Niccol said he wants Starbucks to feel like the coffee shop from 'Friends'

Brian Niccol said he wants Starbucks to feel like the coffee shop from 'Friends'

This year’s State of the Industry report on coffee and RTD coffee drinks highlights how curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients.

Coffee is evolving into a functional powerhouse, but preserving its flavor is the real challenge. Discover how cold extraction enables innovation without compromising the sensory experience consumers expect.

The innovation creates a new “refreshment coffee” category with a pioneering proposition that “sips like a Coke and finishes like a coffee” — giving Coca-Cola fans and java lovers alike a refreshing and reinvigorating reset to their daily routine, the company says.