Freshly Ground coffee for worms: Taste the Difference - Wholesale Market Hub
Freshly was a New York City -based convenience food delivery company that delivered throughout the contiguous United States. [1] It was acquired by Nestlé in October 2020 and was shut down in January 2023.
Since late December 2022, the website has declared that their meal delivery service has ceased operations. Here's what happened to Freshly.
What’s happening: Freshly is terminating direct-to-consumer service for fresh-prepared meals. After completing final deliveries this week, the company will refocus on retail and food service. For context: Nestlé acquired Freshly for $950M amid a wellness buying spree in 2020.
NEW YORK — Freshly is halting its direct-to-consumer meal delivery business. The company, which was acquired by Nestle in 2020, updated its website in late December to reflect the change.
Freshly, a pioneer in the prepared meal delivery space, launched in 2015 with the goal of providing healthy, chef-cooked meals delivered fresh to customers’ doorsteps. The company quickly gained popularity among health-conscious consumers looking for convenient and nutritious options.
Freshly announced its plans to cease operations in 2023 with a farewell message to its customers on the website. The message thanked the incredible community and alerted customers that the company would no longer provide weekly deliveries.
Freshly has revealed that it is ceasing its direct-to-consumer meal delivery service. The company updated its website in late December with the news. The fresh-prepared meal delivery provider was founded in New York in 2015 and was acquired by Nestlé in late October 2020.
