Coffee Shop Port Aransas: The Coffee Trend That’s Here to Stay - Wholesale Market Hub
This year’s State of the Industry report on coffee and RTD coffee drinks highlights how curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients.
The National Coffee Association of U.S.A. Inc., New York, (NCA), reports that coffee consumption remains strong among Americans. More American adults (66%) are drinking coffee each day than any other beverage — aside from bottled water. Eighty-five percent of past-day coffee drinkers had coffee at breakfast, while 82% drank coffee at home.
Coffee ingredients are increasingly being used in formulations as supporting components rather than the sole focus, experts note.
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As consumer trends continue to impact the coffee market, experts note that the overall category is shifting gears to meet consumers’ changing preferences.
The innovation creates a new “refreshment coffee” category with a pioneering proposition that “sips like a Coke and finishes like a coffee” — giving Coca-Cola fans and java lovers alike a refreshing and reinvigorating reset to their daily routine, the company says.
Coffee is evolving into a functional powerhouse, but preserving its flavor is the real challenge. Discover how cold extraction enables innovation without compromising the sensory experience consumers expect.
