Coffee is a beverage brewed from the roasted and ground seeds of the tropical evergreen coffee plant. Coffee is one of the three most popular beverages in the world (alongside water and tea), and it is one of the most profitable international commodities. Where is coffee grown?

This year’s State of the Industry report on coffee and RTD coffee drinks highlight how the overall category is shifting gears to drive growth and meet consumers’ changing preferences.

This year’s State of the Industry report on coffee and RTD coffee drinks highlights how curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients.

As consumer trends continue to impact the coffee market, experts note that the overall category is shifting gears to meet consumers’ changing preferences.

The National Coffee Association of U.S.A. Inc., New York, (NCA), reports that coffee consumption remains strong among Americans. More American adults (66%) are drinking coffee each day than any other beverage — aside from bottled water. Eighty-five percent of past-day coffee drinkers had coffee at breakfast, while 82% drank coffee at home.

The innovation creates a new “refreshment coffee” category with a pioneering proposition that “sips like a Coke and finishes like a coffee” — giving Coca-Cola fans and java lovers alike a refreshing and reinvigorating reset to their daily routine, the company says.